Sodexo Live

Brand Strategy
Brand identity
Design for print
Website design
Website build
Motion Design

Agency: HDY
Position: Head of Design

Sodexo Live! are the masters of making memories with its world-class sports, leisure and travel experiences, which boasts Super Bowl LIV, Le Tour de France and the Rugby World Cup 2019. 

As one of the world’s leading event and hospitality brands, the company was keen to rebrand and reaffirm its sports and leisure division, following 18 months of lockdowns and people around the world becoming ready to be reunited with their friends, family and colleagues.

Through immersive sessions and workshops, we were able to understand the brand’s target audience and build the backbone of the rebrand with a new visual identity, strapline, tone of voice and key messaging.

We took complete ownership of the visual identity and brand roll out, which extended to a full video series, animation, an internal brand playbook, brand guidelines, multiple social and digital assets including a suite of internal assets, website page design and SEO optimisation.