Soli is a one man design studio based in the West Midlands. Founded by me, Phil Baker, a freelance design director and brand consultant with over 15 years experience working within the creative industries.
I specialise in turning businesses into brands, creating emotional connections with audiences through compelling strategic narratives and intelligent design.
I founded Soli so I could offer my services independently, purposely staying small so the bottom line isn’t a priority. These savings are then passed directly onto my clients, stretching even the tightest of budgets.
I treat each project with the love and undivided attention it deserves, and when needed, I can build highly specialist teams around my clients needs.
Through only bringing in the best talent as and when required, you’ll get access to a small team of senior people all at the top of their game. Allowing us to concentrate on what really matters - outstanding work.
My process
01.
Brand Narrative
First I do lots of digging. This is where I learn all about you, what you do, what you want to achieve and what makes you different. I call these findings the roots of the project. I then start exploring how I can turn these roots into a compelling narrative. A story that will resonate with your audience and set you apart. What emerges is an idea that ties everything together, uniting who you are, what you do and what you believe in.
02.
Brand Design
I then take this idea and begin to think conceptually about how to visually communicate it effectively with your audience. My aim here is to be disruptive, producing concepts that cut through and question convention in a way that will provide a unique advantage over your competitors.
03.
Brand System
Once a preferred visual direction has been determined, I will then further develop and refine the chosen concept with craft and meticulous attention to detail. Every touch point will be considered providing you with a dynamic brand system toolkit guaranteed to empower design and marketing teams alike.
04.
Brand Delivery
Finally I will help drive your brand to market, squeezing every last drop out of your budget and maximising your ROI. A good delivery plan is critical to success, ensuring we are communicating in the right way, at the right time, through the right channels to really connect with your audience.
My services
Brand identity
Brand strategy
Campaign
Copywriting
Design for print
Environmental branding
Illustration
Motion design
Naming
Packaging design
Website design
Website build
My clients
“We have worked with Phil for around 9 months now on a complete rebrand of our business and it has been a fantastic experience. He has made the whole process very collaborative and so straight-forward. He is professional, patient and has really listened to our input. Everything we have given to Phil has been massively upgraded, we are really pleased with our new brand and are already seeing the positive effect it is having on our sales. Thanks Phil!”
Jack Skilling - Founder - Lawnpack
“Working with Phil on the creation of our brand has been an absolute pleasure. He really listened to our story, what our background was and what we were trying to achieve and built the whole brand around it. What he and his team created really is beautiful, the quality of the work surpassed all our expectations. I would highly recommend Phil to anyone.”
Raminder Singh Sidhu - Founder - Ayusanti
“When we first launched Ounce we knew our brand was going to be instrumental and needed to be right. Phil was incredible, he listened to our story and included the key elements that we were passionate about. He really understood what we were trying to achieve. We feel so lucky to have found him and his ideas. Now the brand we created is still pushing us forward, I couldn’t recommend Phil enough.”
Shane Peckover - Founder - Ounce