Rourkes

Brand strategy
Brand identity
Design for print
Environmental branding

Rourke’s was founded by Gary Rourke, a born and bred Brummie with a talent for the culinary arts and a love of all things pie. Gary made a name for himself during lockdown when he started making pies from his home kitchen, and selling them to paying customers all over Birmingham. Word of these amazing pies soon spread and it wasn’t long before Gary was opening his first Piefectionary in King’s Heath.

Rourke’s has a heritage unlike many other brands and I wanted to take Gary’s spirit and energy and put it at the heart of the identity. Just like Rourke’s pies the identity has been crafted with care and is designed to stand out from the crowd and put a smile on people’s faces.