Band of Scoundrels

Brand strategy
Naming
Brand identity
Illustration
Design for print
Packaging design

The Scoundrels are a sworn collective of individuals bound together with the common goal of building a brand that will allow them to develop their own creative interests and lifestyle. Through combining BBQ, art, apparel and a bucket load of other sub cultures, they are embarking on an otherworldly adventure to increase their appetite for life.

As one third of The Scoundrels I’ve been defining the brand from day one, developing everything from hand drawn logos to custom apparel and packaging design to social media. To reflect the rebellious nature and creative spirit of The Scoundrels, the brand is built around a D-I-Y aesthetic with illustration playing a key role. 

Rich in authenticity and personality, Band of Scoundrels is an ever expanding universe that is more than just a brand, it’s a way of life.