Spire

Brand strategy
Brand identity
Design for print

Insurance and love are not two words you would expect to hear in the same sentence, It’s this that makes Spire unique. As a home emergency insurance specialist, Spire believe customers should be taken care of. They are dedicated to delivering a brilliant service at a great price, summed up in their brand promise, “Insurance that loves you back.”

I was approached by Spire to help create an identity for their brand that would reflect their values and position them as the straight talking, friendly alternative to their competitors.

A no nonsense approach to design and typography was utilised. For the logotype I created a subliminal symbol of a home by slightly adjusting the letter ‘E’ to simply show a pitched roof. I then opted for an adventurous new colour way within the sector, with subtle tones adding a real warmth to the brand, reinforcing Spire’s wholehearted commitment to friendly and helpful customer service.