Nike 50

Campaign
Design for print
Environmental branding

Agency: Studio EXP
Position: Design Director

We were briefed to help launch a brand campaign to celebrate Nike’s 50th Anniversary across all floors in Nike Town London. We were responsible for art direction, design, prop making, VM and manufacturing for all storytelling panels throughout the building.

In addition, we collaborated with the in-store team to deliver the 'Nike By You’ personalisation experience on the ground floor and showcase their recent collaboration with London based Greater Goods, supporting subsequent in-store events.