Lawnpack
Brand strategy
Brand identity
Design for print
Packaging design
Illustration
Campaign
Website design
Website build
Lawnpack are an independent lawn care business that provide high quality products to help you maintain a healthy lawn 365 days of the year. We were commissioned to help them with the branding of their business which had seen huge growth since its launch a couple of years prior.
We began with a number of workshops to uncover the narrative of the business. What became apparent early on is the reason Lawnpack exists goes way beyond just selling lawn care products.
When special moments take place in your garden, they become lifelong memories. Whether it’s having a game of catch, watching your child take their first steps, pushing kids on the swings, throwing a tennis ball to your beloved pet, or even hosting parties and get-togethers - it’s your lawn that’s the stage for all of it!
Lawnpack are on a mission to make a positive difference to people’s well-being, helping to transform family spaces through offering high quality lawn care products, and inspiring others to create their own beautiful lawns.
Process
A bespoke logotype was constructed taking visual cues from a blade of grass, the letterforms were also designed to illustrate shoots of growth echoing the benefits of the Lawnpack products.
The illustrative style developed utilised the same building blocks that were used to create the letterforms within our Lawnpack logotype, continuing the brand narrative through every touchpoint of the identity.
Lawnpack photography showcases the bi-product of our healthy lawns, JOY! A healthy lawn brings so many beneficiaries to a family space and our photography should tell this story.